The importance of creating a messaging matrix for your company
Let’s try a little experiment, it will take you about 5 minutes in total. Go ask 5 people in your company to explain what your company does, in under 15 seconds. Okay, what did you discover? Here’s...
View ArticleTop 5 North American University Mobile User Experiences
We expect that the majority of the current and prospective universities and college students are avid mobile users. You may find many supporting facts in statistics published by Noel-Levitz, LLC In...
View ArticleWho does it best? 5 Leading Canadian Retailer Mobile Websites
In this blog we review the mobile experiences provided by 5 leading Canadian retail brands. According to the survey conducted by Leger For SAS the mobile marketing is key to increase sales and...
View ArticleResponsive Web Design Best Practices for Baby Boomers
What are the specific considerations with Responsive Web Design for different audiences, particularly for the Baby Boomer generation? In this blog we discuss why the Boomers are a significant audience...
View ArticleTop Changes In Web Design Trends From 2013 To 2014
What are major changes in web design trend that you see in 2014 vs. year ago in 2013? We posted the following question to Jar Creative team members: What are major changes in web design trends that...
View ArticleGamification, Mobile Marketing and Baby Boomers
In the recent blog “Responsive Web Design Best Practices for Baby Boomers” (1) we discussed the significance of the Baby Boomer demographic segment for mobile marketing. Nielson named this segment as...
View ArticleHow to Create Great Personas
Persona creation is a planning and research strategy used in sales, marketing and design – essentially any situation where we are attempting to create an effective user experience. Personas are...
View ArticleHow to Extend the Luxury Retail Experience Online
As the move to online shopping continues to leap ahead of traditional retailers’ ability to revamp their business models, a few online trailblazers continue to gain market share. This has been...
View ArticleEvery Detail Matters: Why the Shopper Experience Affects Everything From Your...
Every online merchant is well aware that each potential customer has plenty of choices – even for the most esoteric products, there are a variety of options on the web. So how do you stand out from the...
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